Blog

As we roll into fall, not only can we look forward to boots, sweaters, and pumpkin spice lattes from Starbucks, but we can get ready for new shades for our skin. Lipsticks and glosses are a great way to give your face that touch of fall, and B Cosmetics from Heylee B makes that possible! Heylee has gone through her collection of amazing lipsticks and shines and picked out her 4 must-have colors for this fall. 

Iced Violet :: This light purple, toned luxury lipstick is perfect for everyday use. It's not overpowering or too bright, so it plays more like a lipgloss than a lipstick. This color goes great with almost every outfit and for any occasion because of its perfect tiny pop of color for your face. You would definitely want to keep this one in your purse at all times! 

Impulse :: A red lip is never out of style! This red is the only red that you will ever need. With its slightly blue undertone, it goes with every skin color and is the perfect stand-out color for every day. 

Pink Truffle :: A pinky-nude is another shade that can be worn anytime by almost every skin type. Nude lipsticks and lip shines have been popular for some time because of their barely-there look. Women who want to add a slight bit of color without looking like they are covered in lipstick love these types. But nudes can wash out your face and actually make you look worse. So by adding in this shade to your repertoire, you can get away with looking flawless and not overdone. 

Plum Royale :: This is Heylee's favorite new color for the fall! (And mine!) It is just purple enough and just pink enough that it makes a statement for every skin type. Because of its plum color, it easily says "fall". So if you want to expand your fashion-sense, or just want to amp up your style for special occasions, this is the statement maker! 

For more info on any of these colors, or for other color options, check out B Cosmetics at Heylee B! If you want more personal help, Heylee loves to do consultations. To set up an appointment with her, email heylee@heyleeb.com. 

It happens to all of us. We are either rushing out the door, up too early (and running too late), or we are out of a key item in our make-up bag forcing us to do a quick once-over on our face to make us not look like the walking dead.

But how do you get that amazing no make-up make-up look?

Is it simple?

YES!

Make-up artist Heylee Achten has done it once again by giving us the 1-2-3 on this relatively quick and simple way to get out the door in less time and still look great. 

Remember this pic? This would be Heylee on a 5am flight for work, but she definitely doesn't look like I usually do at 5am! (Way jealous!)

So here is how she gets that great look ::

1. Start your day off with a clean face. Not only should you always be doing this for the health of your skin, but it will make you feel like a million bucks, especially if a shower is a long way off. 

2. Add foundation. Take a tiny drop of foundation, put on your hand, and blend it on your t-zone. (It's the space from your forehead to your chin) Brush out to all the areas of your face, blending well. This will even out your skin tone, giving it that "fresh" look. If you have any trouble areas under your eyes, a little bit of concealer can cover up pretty well. Heylee typically uses a light-cover so her skin isn't too made up. (Heylee uses B Cosmetics Liquid Foundation in "Tender Beige".)

3. Bronzer. This is what gives you that "I'm awake" look on your skin. Highlight you cheeks and you won't look so sallow and sleepy. (B Cosmetics Bronzer in "Safari")

4. Fill in brows.  Your brows shape your face, and if you aren't already filling them in and giving them some life, then this is the perfect time to start. Fresh, full brows brighten your eyes and pull your face together. (Heylee uses the "Blonde" brow duo from B Cosmetics)

5. Add mascara. No need for anything other than the mascara, because let's be honest...this is about getting by without looking like the Grim Reaper. If you just have to have eyeliner, knock yourself out. Just make sure it's lightly added. 

6. Lipshine. There is no reason to be rocking your full red lips (unless you're Gwen Stefani). A little light lipstick with a shine with a tint will be all you need. This gives the color back to your mouth, and completes the look. (Heylee is wearing B Cosmetics in "Sugar Pie")

7. Feel amazing! Now that you've done this, head out the door and greet the world! You will notice that your confidence level goes up and you feel like a new person! That's a good thing! There's nothing better than feeling fresh even when you don't feel like you're 100% awake. 

If you have any other questions, or there's something you'd like for Heylee to give a tutorial on, let us know! This is the perfect place to voice your opinions and even share some secrets yourself! 

**For more B Cosmetics, head to HeyleeB.com! 

Every girl dreams of her big day being simply perfect and flawless. Not only that, but we dream of ourselves being perfect and flawless. We book the perfect venue, hire the best photographer, buy the perfect dress, and are marrying the perfect man. But you know what's crazy? So many brides make major beauty mistakes either out of forgetfulness or lack of knowledge. 

So we have compiled 8 beauty tips for your wedding day make-up so you can look like the girl you dreamed you would!

1. Avoid Shimmer! It's perfectly acceptable for your dress (and your finger) to have the bling. But be careful when it comes to adding shimmer make-up to your face. Instead, go for a simple, classic look that is more toned down. Shimmer powders and lotions tend to add glare to your photos, making you look overdone and with the wrong kind of glow. It's okay to add a little pearly to your eyes, but take it easy. 
2. Wax Early. No girl enjoys unruly eyebrows at any point, for any reason, so your wedding day definitely wouldn't be any different. But don't make the mistake of having your brows done too close to your big day. Instead of the day of or the day before, get your brows waxed by a professional 3 days prior to your wedding day. This will give your skin a break and help any redness and swelling to be completely gone. And if there are any strays, which there shouldn't be in just 3 days, just pluck them out the night before!
3. Don't get vampy.  You want to be dreamy and glamorous on your wedding day because it's a special day and it will be immortalized in pictures. But this does not mean that you should have your make-up done up to look like Honey Boo-Boo's. You should still look like you! You want to be able to look back at those photos in 5-10 years and not wonder, "What was I thinking?" Go for stunning but still classy and understated. You won't regret it. 
4. Use Falsies. We are talking eyelashes here! To give your eyes the best chance of making a statement and standing out, wear flash lashes. They can give you volume and length, making your eyes really pop. Plus, this is a great way to amp up your style without going too far over the top. Just make sure to either have someone do them for you who is familiar with false lashes, or practice a few times before your big day. This will help you avoid a mess and frustration. 
5. Don't be Stingy. It's extremely easy for the camera to wash you out (as well as indoor lighting), making your skin look dull and colorless. So don't be afraid of things like spray tans, and a little extra blush to help make you look fresh instead of sallow. Be careful not to overdo it, but just be aware that a little more than normal is okay.
6. No SPF! Unless your wedding is outside on the beach in the middle of the day, don't use moisturizer or foundation that has SPF in it. Most people don't realize that SPF turns your skin more white in photos because of its protective layer. 
7. Veil = No Gloss. If you have opted to wear a veil, even if it will just trail behind you, avoid wearing lip gloss. All it takes is one gush of wind or wrong movement, and that veil will stick to your lips like glue, transferring your colored lips to your white outfit. It can also smear and leave a sticky, hard to remove, residue on your skin. 
8. Waterproof Mascara. It seems like a no-brainer, but you'd be surprised how many women overlook this detail as they get ready. The last thing on their mind as they are getting prepped is whether or not their mascara will run if they cry (and you will...it's a fact). Don't make this major mistake because otherwise you will have black streaks on your face and possibly on your beautiful white gown. 

Hopefully these 8 steps are helpful to you as you prepare for your big day!! If you want to go the extra step, see a make-up pro (we suggest just hiring one) so they can show you different looks and shades for your skin. Then there are no surprises when you're in the moment, and you can just relax, be beautiful, and marry your love!

**If you're a bride getting ready for your wedding and need more tips or advice, Heylee is wedding day pro! She is available for hire in any capacity, and wants to help you make your day smooth sailing. You can email her at heylee@heyleeb.com for more info. 

When Heylee Achten isn't busy making her online store amazing (or doing make-up, or styling someone, or at a photo shoot...you get the picture. She's busy!), she travels full-time with her brother, Harris III. Harris is an award-winning illusionist who travels all over the world with his show, and when his wife came off the road to raise their son, Heylee headed out! She did travel with him for years as a kid, so she was groomed to be on the road. 

As she hits the road and the air, she has found little tips and tricks to keep herself looking great for so much less. One such trick is for pesky, oily skin. 

Because Heylee often has to spend long hours sitting in the car or trudging through airports, she has to go from place to place ready to go and made-up. This can leave her already oily skin even more greasy thanks to sweat and long days.

Her quick fix? Don't spend tons on those tiny little oil-sucking sheets that you can carry in your purse, just use a toilet seat cover! 

I know what you're thinking...are you kidding? That sounds so gross!

Trust me when I say it isn't! Looks crazy, but it works! The paper used in those bathroom stall toilet seat covers is the same as those tiny, expensive sheets that come in that pack. And toilet seat covers are free! 

Boom!

Just use the same way, blotting gently (never rub) to soak up excess oil from your skin. It will leave you looking clear and not greasy! 

So take a tip from the pro and keep your skin looking amazing all day for free!

Now that Heylee B has brought you B Cosmetics, some of you have been asking questions about our mineral foundation. So we are taking a moment to let you know 4 things about what our foundation is and why/how you should wear it.   

What is a liquid powder foundation? 

A liquid powder foundation is simply a liquid foundation (ours is more creamy) that is applied to your face, leaving you left with a powder finish. You won't look greasy or streaky, just fresh and clean. There is no extra powder application needed with this type of foundation. Is also doesn't leave your face feeling cakey or over made. It's super light leaving your face feeling as if you have no makeup on at all! (Which we all love, right?!) You can, however, layer your foundation, which means that after it dries, if you feel as though you don't have an even look or have spots to be covered, you can add small layers on top of the existing. But you're still left with a fresh, clean feeling. 

How do I apply liquid powder foundation?

Heylee's favorite way to apply this type of foundation is with a foundation brush. Some apply if with a small sponge or with their fingers. Heylee says that using a foundation brush will give you an even, streak-free look.

Heylee's trick?

Take a small amount of the foundation squeezed onto the back of you hand, like a painters' palette.

Then, using your brush, apply to nose, cheeks, forehead, and chin, blending outward.

{{Here is a pic of Heylee before putting on foundation}}

Once blended, make sure to add a little to your jawline and neck! Her mantra? Blend, Blend, Blend!! Don't want to look like you put a mask on!

{{Here is Heylee after applying foundation and mascara}}

I currently wear powder foundation? Do you not use powder at all?

We chose a liquid powder instead of a plain powder or plain liquid because of its versatility on all skin types. Heylee told us,

"I have too many make-up clients who sit in my chair who wear powder foundation, leaving their skin looking dull and flat. Using this liquid powder will give a fresh, dewey look, leaving your face with a youthful glow instead of a dull and dried out look."

Heylee also mentioned that because her skin is on the oily side, powder has a tendency to stick to those super oily spots and flake off over the day. With this foundation, she can get the perfect blend for her skin. 

How do I know that I have the right color for my skin?

When you apply foundation to your skin, you want to see it "disappear" on your face. What that means is that when you apply, you shouldn't see an obvious color difference between your skin and the foundation. If it's too light, where you applied will be overly white. If it's too dark, your skin will look slightly orange.

Heylee's trick?

Apply a small amount (on a clean face) to your forehead, blending out. If you can't tell a difference, it's a match! She also suggests re-evaluating your skin tone 3-4 times a year as exposure to sun (or non-exposure) can change the hue. She will keep 3 different shades in her kit because her skin color is fluctuating. Not quite dark enough for the next shade? Stay a shade below what you are, and add a little bronzer to bring the warmth into your skin. 

If you have any questions about your skin, what foundation is right for you, or where to start, feel free to ask your question in the comments below or by sending an email to Heylee directly at heylee@heyleeb.com We love to make sure that you have the perfect look for not just your wardrobe, but your skin! 

We are so excited to announce that Heylee B. is now carrying B. Cosmetics! This new cosmetic line will be bringing you the best in foundations, eye color, lip shades, and blush.

The foundation is mineral-based and talc-free and will be available in multiple shades. It is a liquid foundation that is seriously amazing! It goes on smooth and dries quickly to a powder-like feel. What's even more amazing about this foundation is the price! It will be available for around $28, which is a steal for this top of the line stuff. 

Bronzers are available as a matte and the other one has a hint of shimmer. They come in a pressed powder form. Bronzer is a great way to keep that sun-kissed look year-round. And with these fun zebra and leopard prints, you're sure to love them! 

There will be 4 shades of blush to bring the color to your cheeks: natural, coral, plum, and a pink berry. Each one will also come as a pressed, mineral-based powder that will go on your face leaving you looking fresh and bright. Heylee's favorite blush, and a must-have for her bag is the plum. She says you'd never know it, but it looks amazing on almost every skin type! 

Eyeshadows will be available in matte, mineral-matte, and polychromatic shades. Each shadow will be available individually, which gives you the ability to mix-and-match the shades that you love and build your own eye shadow palette. Because each shadow has a magnetic bottom, they can be put together into a magnetic palette. No being stuck with a color that you don't love ever again! 

Last, but not least, are the lipsticks. There will be tons of shades for you to choose from that will go great with every style you choose and every skin tone. The one that Heylee is never without? The hot red color "Impulse"! And at $14, you can get a couple! 

We are so excited to bring this amazing new line to you, and if you aren't sure about colors, Heylee would be willing to send you samples so you can make sure you have the right one! Because of her training, she is also willing and available on a limited basis to set up appointments with you to give the once-over and show you all the stuff that goes best with your skin color. Just email her at heylee@heyleeb.com to set up an appointment or ask her a question! 

Ladies (and gentlemen who care about cosmetics), Heylee B. is proud to announce that it has just launched its very own cosmetic line called B.

Now, some of you might be wondering, "B.?" 

In keeping with the Heylee B brand, the "B" stands for Brianne, which is Heylee's middle name.

(Catchy and easy to remember!)

For those who didn't know, Heylee Achten (owner of Heylee B) is a professionally trained make-up artist who graduated from the prestigious M.U.D. (Make Up Designory) School in Burbank, CA. While attending M.U.D., Heylee learned beauty essentials, airbrushing, bridal make-up, high-fashion trends, and avant-garde looks just to name a few. Each class helped her hone her skills and be on the cutting edge of all things make-up. While in Los Angeles, she even had the opportunity to work with stars such as Kristin Bell and even be on the set of America's Next Top Model. 

This new make-up line will be available for purchase starting on August 1st, and it will include some of the best trends and color palettes on the market! And for those who hate make-up loaded full of harsh chemicals, B will be mineral based, which is better for your skin! We love that these cosmetics will be top of the line but still at an affordable price!

Keep your eyes peeled for B., which will be headed your way August 1st!