Blog

Get excited!

It's happened!

You can now tune in live for the best that Heylee B has to offer, and it's a total game-changer!

How is this possible you ask? Through an amazing new app called Periscope! (click here for link) Basically, you can tune in to Heylee B by following us on Periscope and we will provide you with live, streaming videos that show you what's new in the store, give make-up tutorials, have Q&A with Heylee herself and so much more!

One of the things that we love the most about this new app is that it's totally interactive. You can ask questions about products, get beauty advice, and share the hearts when you love something. Each broadcast is only viewable for 24 hours, so in order to get in on great deals (and maybe some amazing giveaways), you need to tune in as soon as you can! 

You can view all of our broadcasts and get updates by downloading the Periscope app and following us at @heyleeb right now! We have already done a few broadcasts, and they have been a huge success for us and it's definitely changing the way that you can shop! 

Tune in now!

Fall is just now kicking into gear, and Heylee B is ready! We have tons of new items in for this fall that we are so excited about! From comfy, oversized sweaters to sexy wrap coats, there is something for everybody! We have already had tons of stuff fly off the racks, so we picked a couple of popular items to highlight for you. Don't miss out on these amazing new looks! 

Zoo Day Blouse & Oh Hippy Day Sweater

 Take Me Out Jacket & Butter Me Up Cardigan 

 Made to Mingle Sweater & Bring Me Winter Cardigan 

Photo Credit :: Blue Vinyl Creative 

As we roll into fall, not only can we look forward to boots, sweaters, and pumpkin spice lattes from Starbucks, but we can get ready for new shades for our skin. Lipsticks and glosses are a great way to give your face that touch of fall, and B Cosmetics from Heylee B makes that possible! Heylee has gone through her collection of amazing lipsticks and shines and picked out her 4 must-have colors for this fall. 

Iced Violet :: This light purple, toned luxury lipstick is perfect for everyday use. It's not overpowering or too bright, so it plays more like a lipgloss than a lipstick. This color goes great with almost every outfit and for any occasion because of its perfect tiny pop of color for your face. You would definitely want to keep this one in your purse at all times! 

Impulse :: A red lip is never out of style! This red is the only red that you will ever need. With its slightly blue undertone, it goes with every skin color and is the perfect stand-out color for every day. 

Pink Truffle :: A pinky-nude is another shade that can be worn anytime by almost every skin type. Nude lipsticks and lip shines have been popular for some time because of their barely-there look. Women who want to add a slight bit of color without looking like they are covered in lipstick love these types. But nudes can wash out your face and actually make you look worse. So by adding in this shade to your repertoire, you can get away with looking flawless and not overdone. 

Plum Royale :: This is Heylee's favorite new color for the fall! (And mine!) It is just purple enough and just pink enough that it makes a statement for every skin type. Because of its plum color, it easily says "fall". So if you want to expand your fashion-sense, or just want to amp up your style for special occasions, this is the statement maker! 

For more info on any of these colors, or for other color options, check out B Cosmetics at Heylee B! If you want more personal help, Heylee loves to do consultations. To set up an appointment with her, email heylee@heyleeb.com. 

It happens to all of us. We are either rushing out the door, up too early (and running too late), or we are out of a key item in our make-up bag forcing us to do a quick once-over on our face to make us not look like the walking dead.

But how do you get that amazing no make-up make-up look?

Is it simple?

YES!

Make-up artist Heylee Achten has done it once again by giving us the 1-2-3 on this relatively quick and simple way to get out the door in less time and still look great. 

Remember this pic? This would be Heylee on a 5am flight for work, but she definitely doesn't look like I usually do at 5am! (Way jealous!)

So here is how she gets that great look ::

1. Start your day off with a clean face. Not only should you always be doing this for the health of your skin, but it will make you feel like a million bucks, especially if a shower is a long way off. 

2. Add foundation. Take a tiny drop of foundation, put on your hand, and blend it on your t-zone. (It's the space from your forehead to your chin) Brush out to all the areas of your face, blending well. This will even out your skin tone, giving it that "fresh" look. If you have any trouble areas under your eyes, a little bit of concealer can cover up pretty well. Heylee typically uses a light-cover so her skin isn't too made up. (Heylee uses B Cosmetics Liquid Foundation in "Tender Beige".)

3. Bronzer. This is what gives you that "I'm awake" look on your skin. Highlight you cheeks and you won't look so sallow and sleepy. (B Cosmetics Bronzer in "Safari")

4. Fill in brows.  Your brows shape your face, and if you aren't already filling them in and giving them some life, then this is the perfect time to start. Fresh, full brows brighten your eyes and pull your face together. (Heylee uses the "Blonde" brow duo from B Cosmetics)

5. Add mascara. No need for anything other than the mascara, because let's be honest...this is about getting by without looking like the Grim Reaper. If you just have to have eyeliner, knock yourself out. Just make sure it's lightly added. 

6. Lipshine. There is no reason to be rocking your full red lips (unless you're Gwen Stefani). A little light lipstick with a shine with a tint will be all you need. This gives the color back to your mouth, and completes the look. (Heylee is wearing B Cosmetics in "Sugar Pie")

7. Feel amazing! Now that you've done this, head out the door and greet the world! You will notice that your confidence level goes up and you feel like a new person! That's a good thing! There's nothing better than feeling fresh even when you don't feel like you're 100% awake. 

If you have any other questions, or there's something you'd like for Heylee to give a tutorial on, let us know! This is the perfect place to voice your opinions and even share some secrets yourself! 

**For more B Cosmetics, head to HeyleeB.com! 

Every girl dreams of her big day being simply perfect and flawless. Not only that, but we dream of ourselves being perfect and flawless. We book the perfect venue, hire the best photographer, buy the perfect dress, and are marrying the perfect man. But you know what's crazy? So many brides make major beauty mistakes either out of forgetfulness or lack of knowledge. 

So we have compiled 8 beauty tips for your wedding day make-up so you can look like the girl you dreamed you would!

1. Avoid Shimmer! It's perfectly acceptable for your dress (and your finger) to have the bling. But be careful when it comes to adding shimmer make-up to your face. Instead, go for a simple, classic look that is more toned down. Shimmer powders and lotions tend to add glare to your photos, making you look overdone and with the wrong kind of glow. It's okay to add a little pearly to your eyes, but take it easy. 
2. Wax Early. No girl enjoys unruly eyebrows at any point, for any reason, so your wedding day definitely wouldn't be any different. But don't make the mistake of having your brows done too close to your big day. Instead of the day of or the day before, get your brows waxed by a professional 3 days prior to your wedding day. This will give your skin a break and help any redness and swelling to be completely gone. And if there are any strays, which there shouldn't be in just 3 days, just pluck them out the night before!
3. Don't get vampy.  You want to be dreamy and glamorous on your wedding day because it's a special day and it will be immortalized in pictures. But this does not mean that you should have your make-up done up to look like Honey Boo-Boo's. You should still look like you! You want to be able to look back at those photos in 5-10 years and not wonder, "What was I thinking?" Go for stunning but still classy and understated. You won't regret it. 
4. Use Falsies. We are talking eyelashes here! To give your eyes the best chance of making a statement and standing out, wear flash lashes. They can give you volume and length, making your eyes really pop. Plus, this is a great way to amp up your style without going too far over the top. Just make sure to either have someone do them for you who is familiar with false lashes, or practice a few times before your big day. This will help you avoid a mess and frustration. 
5. Don't be Stingy. It's extremely easy for the camera to wash you out (as well as indoor lighting), making your skin look dull and colorless. So don't be afraid of things like spray tans, and a little extra blush to help make you look fresh instead of sallow. Be careful not to overdo it, but just be aware that a little more than normal is okay.
6. No SPF! Unless your wedding is outside on the beach in the middle of the day, don't use moisturizer or foundation that has SPF in it. Most people don't realize that SPF turns your skin more white in photos because of its protective layer. 
7. Veil = No Gloss. If you have opted to wear a veil, even if it will just trail behind you, avoid wearing lip gloss. All it takes is one gush of wind or wrong movement, and that veil will stick to your lips like glue, transferring your colored lips to your white outfit. It can also smear and leave a sticky, hard to remove, residue on your skin. 
8. Waterproof Mascara. It seems like a no-brainer, but you'd be surprised how many women overlook this detail as they get ready. The last thing on their mind as they are getting prepped is whether or not their mascara will run if they cry (and you will...it's a fact). Don't make this major mistake because otherwise you will have black streaks on your face and possibly on your beautiful white gown. 

Hopefully these 8 steps are helpful to you as you prepare for your big day!! If you want to go the extra step, see a make-up pro (we suggest just hiring one) so they can show you different looks and shades for your skin. Then there are no surprises when you're in the moment, and you can just relax, be beautiful, and marry your love!

**If you're a bride getting ready for your wedding and need more tips or advice, Heylee is wedding day pro! She is available for hire in any capacity, and wants to help you make your day smooth sailing. You can email her at heylee@heyleeb.com for more info. 

It seems like such a cliche question. 

What is the definition of beautiful?

But I think that we ask ourselves this question on a daily basis. We wonder if it's defined by the clothes that we wear, or the way our makeup looks, or the cut and style of our hair. We wonder if it's the size and shape of our bodies.

I am a believer that true beauty, the kind that lasts and stands out, is found in something so much deeper. 

Beautiful is when you put someone before yourself. 

Beautiful is when you are patient in chaos.

Beautiful is when you love deeply and selflessly.

Beautiful is how you must choose to see yourself. 

When you find yourself standing in front of the mirror, changing clothes for the umpteenth time, stop. Take a breath. Remember that you are beautiful whether old or young, tall or short, thick or thin. It will take guts to tell yourself that you are beautiful and to block out all the negative swirling in your head. 

What do you currently believe about yourself, but want to change? Where do you struggle? How can you remind yourself that you are not defined by the world around you?

Be brave. Tell us. When you say negative things out loud, the grip they have on you loosens...making room for new, positive things. 

When Heylee Achten isn't busy making her online store amazing (or doing make-up, or styling someone, or at a photo shoot...you get the picture. She's busy!), she travels full-time with her brother, Harris III. Harris is an award-winning illusionist who travels all over the world with his show, and when his wife came off the road to raise their son, Heylee headed out! She did travel with him for years as a kid, so she was groomed to be on the road. 

As she hits the road and the air, she has found little tips and tricks to keep herself looking great for so much less. One such trick is for pesky, oily skin. 

Because Heylee often has to spend long hours sitting in the car or trudging through airports, she has to go from place to place ready to go and made-up. This can leave her already oily skin even more greasy thanks to sweat and long days.

Her quick fix? Don't spend tons on those tiny little oil-sucking sheets that you can carry in your purse, just use a toilet seat cover! 

I know what you're thinking...are you kidding? That sounds so gross!

Trust me when I say it isn't! Looks crazy, but it works! The paper used in those bathroom stall toilet seat covers is the same as those tiny, expensive sheets that come in that pack. And toilet seat covers are free! 

Boom!

Just use the same way, blotting gently (never rub) to soak up excess oil from your skin. It will leave you looking clear and not greasy! 

So take a tip from the pro and keep your skin looking amazing all day for free!

Now that Heylee B has brought you B Cosmetics, some of you have been asking questions about our mineral foundation. So we are taking a moment to let you know 4 things about what our foundation is and why/how you should wear it.   

What is a liquid powder foundation? 

A liquid powder foundation is simply a liquid foundation (ours is more creamy) that is applied to your face, leaving you left with a powder finish. You won't look greasy or streaky, just fresh and clean. There is no extra powder application needed with this type of foundation. Is also doesn't leave your face feeling cakey or over made. It's super light leaving your face feeling as if you have no makeup on at all! (Which we all love, right?!) You can, however, layer your foundation, which means that after it dries, if you feel as though you don't have an even look or have spots to be covered, you can add small layers on top of the existing. But you're still left with a fresh, clean feeling. 

How do I apply liquid powder foundation?

Heylee's favorite way to apply this type of foundation is with a foundation brush. Some apply if with a small sponge or with their fingers. Heylee says that using a foundation brush will give you an even, streak-free look.

Heylee's trick?

Take a small amount of the foundation squeezed onto the back of you hand, like a painters' palette.

Then, using your brush, apply to nose, cheeks, forehead, and chin, blending outward.

{{Here is a pic of Heylee before putting on foundation}}

Once blended, make sure to add a little to your jawline and neck! Her mantra? Blend, Blend, Blend!! Don't want to look like you put a mask on!

{{Here is Heylee after applying foundation and mascara}}

I currently wear powder foundation? Do you not use powder at all?

We chose a liquid powder instead of a plain powder or plain liquid because of its versatility on all skin types. Heylee told us,

"I have too many make-up clients who sit in my chair who wear powder foundation, leaving their skin looking dull and flat. Using this liquid powder will give a fresh, dewey look, leaving your face with a youthful glow instead of a dull and dried out look."

Heylee also mentioned that because her skin is on the oily side, powder has a tendency to stick to those super oily spots and flake off over the day. With this foundation, she can get the perfect blend for her skin. 

How do I know that I have the right color for my skin?

When you apply foundation to your skin, you want to see it "disappear" on your face. What that means is that when you apply, you shouldn't see an obvious color difference between your skin and the foundation. If it's too light, where you applied will be overly white. If it's too dark, your skin will look slightly orange.

Heylee's trick?

Apply a small amount (on a clean face) to your forehead, blending out. If you can't tell a difference, it's a match! She also suggests re-evaluating your skin tone 3-4 times a year as exposure to sun (or non-exposure) can change the hue. She will keep 3 different shades in her kit because her skin color is fluctuating. Not quite dark enough for the next shade? Stay a shade below what you are, and add a little bronzer to bring the warmth into your skin. 

If you have any questions about your skin, what foundation is right for you, or where to start, feel free to ask your question in the comments below or by sending an email to Heylee directly at heylee@heyleeb.com We love to make sure that you have the perfect look for not just your wardrobe, but your skin! 

Fall is just around the corner, and new looks are calling for attention! As designers sent models down the runway, there were a few trends that stood out to us, and we want to share them with you! We know that some will appeal to you and some won't, but now is your chance to stand out and push your closet just a little! 

Robe Coats :: We love this! These coats are loose, wrap around your body, and are totally chic. They can be dressed up for a night out, but still worn loose with jeans and a scarf. Don't be afraid to embrace the robe coat this fall/winter!

Novelty Prints :: We aren't sure who doesn't love a great print, and taking it way out of the box are novelty prints. They are whimsical, fun, and flirty. While you don't have to wear that print head to toe, we would encourage a couple stand-out pieces that you can wear with anything. 

Knits :: Nothing says "classic" more than knits. These are rarely out of style, and come in every size, shape, color, and style. Wear them with everything. They make a great closet staple that can be worn almost year-round. 

Scandinavian :: We have seen amazing printed leggings and sweaters for a few years, but now is the time to embrace your inner Swede! Leggings are the easiest way to add that super fun Scandinavian style to your closet. Just pair them with your favorite knit sweater and great boots and you're set!

Dresses over pants ::  We know that this trend will be more of a stretch for some. But we think it's a great way to take some of those great tunics you bought for summer and carry them through the year. You can pair short or long dresses with everything from skinny jeans to Dickies, it's your call! 

Cowboy :: Living in Nashville, we find this trend perfect! There are so many great things about true country style, so find your inner Carrie Underwood and pair those fringe boots you already have with some great country prints! Don't be afraid of the big hats as well...they are always a plus and great statement piece. 

Turtlenecks ::  These are not your 1987-style turtlenecks. These are high-fashion must-haves that come in many shapes and sizes. They are great to wear on their own, but are even better for layering. Consider this a staple, and don't be afraid to wear it many different ways. 

Heylee B will be bringing in some great fashion for this fall, so watch for these trends to hit our racks soon!