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Now that Heylee B has brought you B Cosmetics, some of you have been asking questions about our mineral foundation. So we are taking a moment to let you know 4 things about what our foundation is and why/how you should wear it.   

What is a liquid powder foundation? 

A liquid powder foundation is simply a liquid foundation (ours is more creamy) that is applied to your face, leaving you left with a powder finish. You won't look greasy or streaky, just fresh and clean. There is no extra powder application needed with this type of foundation. Is also doesn't leave your face feeling cakey or over made. It's super light leaving your face feeling as if you have no makeup on at all! (Which we all love, right?!) You can, however, layer your foundation, which means that after it dries, if you feel as though you don't have an even look or have spots to be covered, you can add small layers on top of the existing. But you're still left with a fresh, clean feeling. 

How do I apply liquid powder foundation?

Heylee's favorite way to apply this type of foundation is with a foundation brush. Some apply if with a small sponge or with their fingers. Heylee says that using a foundation brush will give you an even, streak-free look.

Heylee's trick?

Take a small amount of the foundation squeezed onto the back of you hand, like a painters' palette.

Then, using your brush, apply to nose, cheeks, forehead, and chin, blending outward.

{{Here is a pic of Heylee before putting on foundation}}

Once blended, make sure to add a little to your jawline and neck! Her mantra? Blend, Blend, Blend!! Don't want to look like you put a mask on!

{{Here is Heylee after applying foundation and mascara}}

I currently wear powder foundation? Do you not use powder at all?

We chose a liquid powder instead of a plain powder or plain liquid because of its versatility on all skin types. Heylee told us,

"I have too many make-up clients who sit in my chair who wear powder foundation, leaving their skin looking dull and flat. Using this liquid powder will give a fresh, dewey look, leaving your face with a youthful glow instead of a dull and dried out look."

Heylee also mentioned that because her skin is on the oily side, powder has a tendency to stick to those super oily spots and flake off over the day. With this foundation, she can get the perfect blend for her skin. 

How do I know that I have the right color for my skin?

When you apply foundation to your skin, you want to see it "disappear" on your face. What that means is that when you apply, you shouldn't see an obvious color difference between your skin and the foundation. If it's too light, where you applied will be overly white. If it's too dark, your skin will look slightly orange.

Heylee's trick?

Apply a small amount (on a clean face) to your forehead, blending out. If you can't tell a difference, it's a match! She also suggests re-evaluating your skin tone 3-4 times a year as exposure to sun (or non-exposure) can change the hue. She will keep 3 different shades in her kit because her skin color is fluctuating. Not quite dark enough for the next shade? Stay a shade below what you are, and add a little bronzer to bring the warmth into your skin. 

If you have any questions about your skin, what foundation is right for you, or where to start, feel free to ask your question in the comments below or by sending an email to Heylee directly at heylee@heyleeb.com We love to make sure that you have the perfect look for not just your wardrobe, but your skin! 

We are so excited to announce that Heylee B. is now carrying B. Cosmetics! This new cosmetic line will be bringing you the best in foundations, eye color, lip shades, and blush.

The foundation is mineral-based and talc-free and will be available in multiple shades. It is a liquid foundation that is seriously amazing! It goes on smooth and dries quickly to a powder-like feel. What's even more amazing about this foundation is the price! It will be available for around $28, which is a steal for this top of the line stuff. 

Bronzers are available as a matte and the other one has a hint of shimmer. They come in a pressed powder form. Bronzer is a great way to keep that sun-kissed look year-round. And with these fun zebra and leopard prints, you're sure to love them! 

There will be 4 shades of blush to bring the color to your cheeks: natural, coral, plum, and a pink berry. Each one will also come as a pressed, mineral-based powder that will go on your face leaving you looking fresh and bright. Heylee's favorite blush, and a must-have for her bag is the plum. She says you'd never know it, but it looks amazing on almost every skin type! 

Eyeshadows will be available in matte, mineral-matte, and polychromatic shades. Each shadow will be available individually, which gives you the ability to mix-and-match the shades that you love and build your own eye shadow palette. Because each shadow has a magnetic bottom, they can be put together into a magnetic palette. No being stuck with a color that you don't love ever again! 

Last, but not least, are the lipsticks. There will be tons of shades for you to choose from that will go great with every style you choose and every skin tone. The one that Heylee is never without? The hot red color "Impulse"! And at $14, you can get a couple! 

We are so excited to bring this amazing new line to you, and if you aren't sure about colors, Heylee would be willing to send you samples so you can make sure you have the right one! Because of her training, she is also willing and available on a limited basis to set up appointments with you to give the once-over and show you all the stuff that goes best with your skin color. Just email her at heylee@heyleeb.com to set up an appointment or ask her a question!