Once upon a time, a girl named Heylee had a dream to open a boutique that carried all of the clothes and accessories she loved to wear. After earning 2 degrees in make-up design and cosmetology, she moved into a tiny 15x8 box above the Franklin Antique Mall in Franklin, TN in 2006, and opened HBH Profiles. Over the next year, Heylee expanded from her tiny space to a (slightly) larger space above that antique mall. Then, based on her popularity and demand from clients, she began to bring her store to people's homes for trunk shows. Those trunk shows would spend one fall on the road covering ground from St. Louis, MO, to Cheyenne, WY, to Santa Fe, NM, and everywhere in-between. That tiny little store had grown into Heylee B, and had shown the Western & Southern USA what it had to offer.
Over the past 8 years, thousands have seen and fallen in love with the styles offered by Heylee B, and we are thankful for those clients that have been faithful from the very beginning. You have brought us to where we are now...and we are so excited to be expanding again!
You may (or may not...it's okay!) have noticed that we have a new website, new blog, and new inventory, along with a few new team members. We are working hard to bring you the most current styles and the best shopping experience that we can. Many of you have been shopping with us long enough that you may have even tried on clothes in Heylee's own house and have her personal cell number to call at any time. You have experienced something by buying at Heylee's store that is rare these days: personality. Heylee has cared about you more like a friend than a client which stands out. And many of you are friends!
While we grow and expand, we want you to thank you for your loyalty and your willingness to spread the word about Heylee B! You have been instrumental in the growth that we've been able to experience and we hope that you have been pleased. In the coming months and years, we hope to not only continue to bring you the freshest looks and styles, but the same personal attention to detail that Heylee has brought to you since the beginning.
Please continue to help us spread the word about Heylee B to your friends and family! We love making new friends and clients and are thankful for everything that you've helped us to become!
Every now and then we see a look on the cover of a magazine, in a Facebook photo, or just walking down the street that catches our eye. We love everything from the hat on her head to the shoes on her feet. We just can't get enough! But, as we stare at that person, and try to picture ourselves in that same outfit, we begin to wonder...
Would that really look good on me?
I bet their outfit was expensive...
What do I have in my closet that I could wear that with?
What would I wear that to?
You'd need a lot of confidence to be able to wear that...
These are all things that we've asked at one time or another, and we wanted to help break it down for you using two different looks worn by two different members of our Heylee B team. We will show you pictures they took at home, tell you how and why they wore it, and break down some of the cost.
First up is Heylee B owner and make-up artist, Heylee Achten. On a date our with her husband, she wore the No Lace Like Home skirt ($48 at Heylee B), A Piece of Aztec top ($36 at Heylee B), and the Take Me To Panama hat ($38 at Heylee B). For around $125, Heylee created a head-to-toe look with separates that can be both worn together and on their own. This gives some extension to her closet because they can be worn so many ways. She loves the crop top especially saying, "It's one of those things that no one thinks that they can wear. But I think when paired with a high-waisted skirt or jeans, it's a modest, but chic, look that is really great!" As far as hats go..."I love hats! Everyone needs a couple of good hats!"
Next we have our stellar photographer (and co-owner of Blue Vinyl Creative in Nashville), Jessica Gann. She was headed to a photo shoot job on Saturday and she chose to wear the Hippy By Day top ($28 at Heylee B) styled with a black bandeau, black leggings, brown leather booties, and a fringe beaded necklace from her own closet, saving money. She added the Romeo & Juliet purse ($48 at Heylee B) on her way out the door. Her opinion? "I love looks from the 70's which made this top a perfect addition to what I already own. The bag is just cool!"
We hope that seeing Heylee and Jess in their own looks was helpful for you! We want everyone to feel confident in not only their own clothes and style, but in their own skin. Each of us has a unique style that fits our personalities and our budgets. So get creative! Buy whole looks or add pieces to what you already have! Either way, embrace your style and be confident in who you are!
When we told you recently that we went to Dallas and were ridiculously excited about the new designers that we found, we weren't kidding! And guess what? Inventory is flowing in and we can't get enough! There are new tops, skirts, dresses, pants, and accessories that will make you swoon!
We really wanted to take Heylee B. not only fashion forward, but into a world that really defines who we are. We want to offer you all of those great closet staples that never get old, all while expanding your ability to think outside the box. In doing that, we have taken every new item and styled it with accessories, and given you the ability to see a complete style...and hopefully help you see it in a new light (and in your closet). We all know that seeing an article of clothing on a rack is much harder to envision on ourselves than it is if we see it walking down the runway or in a well laid out catalog spread.
Our team favorite so far has been this mustard-colored printed tunic by a'reve. This tunic boasts not only a bold color, but a beautiful gray feather print and gray crocheted color detail. It can be worn as both a dress and a tunic (fancy name for long shirt), and we paired it with a pair of brown leather booties and our panama hat. But don't think that you can't throw on a pair of skinny jeans and flip flops with this. It's versatile and a stand-out winner in our books! It fits amazing and would look great on every body type. This is a must-have for every style-savvy woman's closet!
Next on our list was this ultra-feminine coral dress by a new company we fell in love with: Timing. Though this dress may seem simple to you, we think it's understatedly chic. It's fully lined, has an elastic wait, and scoops at the neck in the front and back. The pleating and cap sleeves make the dress flattering and modest. We paired this dress with a vintage pin necklace that really makes a statement! We added this dress to our closet as a great Easter dress...but it's also easily carried over into an everyday dress with flats or wedges.
While we did add a few new designers to our list of favorites, a couple companies continue to impress us and bring great styles consistently. One of those companies is Blupepper. This scalloped edge ultra-intricate top is one of those tops we just couldn't pass-up. We were obsessed. The delicate detail of the shirt is so understatedly beautiful, we can't stop looking at it. It is definitely a stand-out piece and a must-have for your closet.
Lastly, with both Memorial Day and the 4th of July just around the corner, we couldn't pass up this American flag shirt by another new company to get excited about, Classic. It's a straight-forward knit that is perfect for summer! This shirt is sure to stand out at any holiday party, or stand alone with your favorite jeans or shorts. It will take your closet up that notch that you've been looking for! And, for our British friends, we have a Union Jack version for you!
We hope that you're as excited about these new looks as we are...just don't miss out on any of items that you love because sizes are limited and they always go quickly!
(Photo Credit: Jessica Gann at Blue Vinyl Creative)
(Model: Haley Dobbins)
The looks for spring/summer 2014 are something to get really excited about! Crop tops, palazzo pants, graphic & floral prints, fringe, and sheer/lace overlays are just a few of the must-haves that are already in stock at Heylee B. One of our major favorites is this amazing Bohemian 3/4-length ivory skirt with floor-length lace detail overlay. Not only will it keep you cool as the temps rise, you will definitely be turning heads with such a trendy statement! (Click here to add it to your closet!)
But, we all know that having the right article of clothing is only half the battle to looking fabulous in 2014. With the inevitable rise in temperatures, we are bound to want to refer to the age-old trend of ponytails and buns to keep our necks cool. But we think we can take your look up a notch or two by giving you a chic and effortless look in just a few minutes...and you won't even have to break out your blow dryer!
STEP 1:Give hair a good tousle for volume.
**For already-washed hair, add a little dry shampoo or dry hairspray to add volume as well
STEP 2: Take a favorite embellished headband (preferably with elastic) and pull over the crown of your head, leaving a small "pouf" in your hair.
**Check out our new embellished headbands here!
STEP 2: Begin to wrap hair up and around the elastic part of the headband, leaving down the sides. (You will do those sections last)
Tuck in stray pieces so that they form a sort of curl around, hiding the elastic. You want to keep hair loose around the elastic, because making it too tight won't give you the right look. The goal is, again, effortless.
STEP 4: Take the side pieces that you left untucked and section them out, wrapping and tucking them in to the back.
STEP 5: Tuck in any stray pieces and spray with a dry hairspray for hold.
What's so great about this 'do? Dress it up or dress it down, you'll look and feel amazing! Also, be sure to go to Heylee B to find more clothes to go along with this look, as some cute headbands for your hair! With a look like this, there's no doubt that you will spend your spring & summer turning heads in all the right ways!
(Photo Credit: Jessica Gann at Blue Vinyl Creative)
Here at Heylee B, we have joked that these last few months have felt like a trip to Narnia, where it's "always winter and never Christmas." This fall and winter have been a long, and, in some places, brutal one that has hung on much longer than we would like. We know that you're just as ready for warm, springtime sunshine and trips to the beaches we are. The good news? Those days are finally within sight!
This past week, our staff headed to Dallas Buyers Market (as the wind and snow let loose in Nashville) to get a glimpse of what's to come for the warmer season. The 18-story beehive of a building boasted tons of new looks and trends to get excited about! The hundreds of racks of new and old trends with beautiful fabrics got our wheels turning as we thought of you and what Heylee B could offer you in the coming months. You can for sure look forward to new floral & graphic prints adorning shirts, dresses and shorts; lace and crocheted detailing to really make you swoon; and vintage threads to take your closet up a notch. Our staff could barely contain themselves! We are definitely itching for just about everything to be in our own closets.
One of the most amazing things that we discovered were a couple of new designers that are taking some of our favorite ideas up a notch. They were pairing all of the trends of 2013 & 2014 with some great vintage looks to bring together a super chic style that anyone would be able to wear. New dresses with vintage flair, silk kimonos, and edgy jumpsuits/rompers were all on our list of must haves from here. Heylee found this great floor length floral kimono that we were obsessed with! (And will be available in a few weeks!)
We flew back home energized and with tons of new clothes, bags, and jewelry en route to our online store, so be sure to keep checking in. We are confident that you will be just as thrilled as we are with these new finds! Everything we have coming in will be in limited quantities (thanks to high demand on these designers), so you will want to be sure to get in on those pieces as soon as they come in so you can get them before someone else snatches them up!