Once upon a time, a girl named Heylee had a dream to open a boutique that carried all of the clothes and accessories she loved to wear. After earning 2 degrees in make-up design and cosmetology, she moved into a tiny 15x8 box above the Franklin Antique Mall in Franklin, TN in 2006, and opened HBH Profiles. Over the next year, Heylee expanded from her tiny space to a (slightly) larger space above that antique mall. Then, based on her popularity and demand from clients, she began to bring her store to people's homes for trunk shows. Those trunk shows would spend one fall on the road covering ground from St. Louis, MO, to Cheyenne, WY, to Santa Fe, NM, and everywhere in-between. That tiny little store had grown into Heylee B, and had shown the Western & Southern USA what it had to offer. 

Over the past 8 years, thousands have seen and fallen in love with the styles offered by Heylee B, and we are thankful for those clients that have been faithful from the very beginning. You have brought us to where we are now...and we are so excited to be expanding again!

You may (or may not...it's okay!) have noticed that we have a new website, new blog, and new inventory, along with a few new team members. We are working hard to bring you the most current styles and the best shopping experience that we can. Many of you have been shopping with us long enough that you may have even tried on clothes in Heylee's own house and have her personal cell number to call at any time. You have experienced something by buying at Heylee's store that is rare these days: personality. Heylee has cared about you more like a friend than a client which stands out. And many of you are friends! 

While we grow and expand, we want you to thank you for your loyalty and your willingness to spread the word about Heylee B! You have been instrumental in the growth that we've been able to experience and we hope that you have been pleased. In the coming months and years, we hope to not only continue to bring you the freshest looks and styles, but the same personal attention to detail that Heylee has brought to you since the beginning. 

Please continue to help us spread the word about Heylee B to your friends and family! We love making new friends and clients and are thankful for everything that you've helped us to become! 

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